Case Study: a leading European premium beauty retailer achieves scalable omnichannel fulfillment with Arvato and Hai Robotics

Leading European Premium Beauty Retailer scales omnichannel fulfillment with Arvato and 88,400+ storage locations

A leading European premium beauty retailer faced the challenge of managing complex omnichannel fulfillment with rising customer expectations, high SKU complexity, and volatile peak volumes. Their traditional warehouse operations struggled with the need for speed, accuracy, and scalability across both B2B and B2C channels. To address this, they partnered with Arvato and Hai Robotics to implement a highly automated solution.

Arvato and Hai Robotics implemented the HaiPick System 3 (HPS 3), which created a scalable warehouse ecosystem combining high-density storage with operational flexibility. The solution provided over 88,400 storage locations within a compact 4,000 sqm footprint and achieved a designed throughput of over 3,000 totes per hour. For the client, this resulted in increased storage capacity, improved fulfillment efficiency, stable throughput during peak periods, and a future-ready infrastructure for continued e-commerce growth.