Case Study: Veeba achieves faster label management and fewer packaging errors with Artwork Flow

How Veeba streamlined their label management process with Artwork Flow

Veeba, a leading food brand in India, needed a better way to manage label artwork across multiple products, brands, and departments. The team struggled with version control, limited access to the latest labels, and complex collaboration between marketing, regulatory, and R&D teams, which caused delays and confusion. Veeba used Artwork Flow to bring its label management process into a single platform.

With Artwork Flow, Veeba streamlined project management, centralized artwork review and feedback, and improved version tracking with proofing tools like Flicker mode. Artwork Flow helped the team work from the latest files, see changes clearly, and understand dependencies across internal and external stakeholders. The result was faster project completion, improved collaboration, and fewer packaging errors, with more than 500 artworks approved and 150 products launched.

Veeba

Disha Dhami Chopra

Group Product Marketing Manager