Case Study: KRBL Limited achieves 40% faster artwork turnaround with Artwork Flow

How India Gate reduced its artwork lifecycle TAT by 40% with Artwork Flow

KRBL Limited, the company behind India Gate, needed a better way to manage artwork across marketing, legal, regulatory, and packaging teams. Before using Artwork Flow, the team relied on manual email chains and lacked structured workflows, which made collaboration clunky, increased artwork errors, and slowed down approvals.

With Artwork Flow’s flexible workflows, AI-driven asset library, and proofing tools, KRBL Limited centralized artwork management, improved version control, and made reviews more efficient. The vendor helped reduce label errors by 60%, cut artwork turnaround time from 8–10 days to 4–6 days, and save 20+ staff hours on a single artwork, resulting in a 40% reduction in TAT.

KRBL Limited

Akshay Sehgal

Senior Marketing Executive