Artwork Flow
22 Case Studies
A Artwork Flow Case Study
Chitale Bandhu Mithaiwale, an Indian snacks enterprise, needed a better way to manage the high volume of artworks it produces each month across multiple languages and departments. With five teams handling approvals manually through emails, Google Drive, and printed checklists, the company struggled with messy communication, slow version tracking, compliance checks, and product launch delays. Artwork Flow helped Chitale replace this fragmented process with a more organized artwork management and online proofing workflow.
Using Artwork Flow’s dependency tasks, custom checklists, proofing tools, artwork comparison, rulers, analytics dashboard, and escalation management, Chitale improved communication, accountability, and compliance while reducing revision and approval times. The company reported saving 7–8 hours per team and more than 1000 man-hours each month, while also speeding up approvals and reducing the risk of errors and recalls.
Devashree Kulkarni
Supervisor (Food Safety & Compliance)