Case Study: Havmor Ice Cream boosts artwork approval speed with Artwork Flow

Havmor improves retail speed to market by over 70% with Artwork Flow

Havmor Ice Cream, a popular ice cream brand with over 160 products, was grappling with an inefficient artwork approval process for its packaging labels. The brand faced significant challenges due to scattered communication across emails and WhatsApp, which led to a lack of accountability and major approval delays. To resolve these issues, they implemented the artwork management software from the vendor Artwork Flow.

Artwork Flow provided a single platform that streamlined communication and created a sorted approval process with automated notifications and version control. This solution enabled Havmor to maintain transparency and drastically reduce its time to market. As a result, the brand achieved a 97% increase in its approval rate and was able to approve 10 artworks every day, improving its retail speed to market by over 70%.

Havmor Ice Cream