Case Study: U.S. Green Building Council strengthens its sustainability brand with ArtVersion

U.S. Green Building Council elevates LEED branding with ArtVersion, reaching 3 billion square feet of certified real estate

The U.S. Green Building Council, a non-profit organization driving sustainable building practices, enlisted the creative agency ArtVersion to elevate its mission through a refreshed visual brand identity. Their challenge was to create a cohesive suite of visual assets, including an annual report and promotional materials, to better communicate their narrative and support their LEED green building program.

ArtVersion provided a comprehensive solution that included content analysis, wireframing, and graphic design to establish a concise information architecture and a sleek visual dimension for the brand. The vendor also developed new names and logos for the council's credentialing programs and produced a promotional video. This resulted in a refined, unified brand identity that powerfully addresses a wide range of sustainability challenges.

U.S. Green Building Council