Case Study: National Association of REALTORS® strengthens At Home With Diversity® branding with ArtVersion

National Association of REALTORS® launches At Home With Diversity® branding and social assets with ArtVersion

The National Association of REALTORS® engaged the design agency ArtVersion to update the branding for its official At Home With Diversity® certification program. The challenge was to develop a new brand identity and a suite of supporting creative assets to help promote and bring greater visibility to this important educational initiative for its members.

ArtVersion implemented a comprehensive solution, beginning with a custom mosaic-themed logo and a vibrant color palette to embody diversity. The agency extended this new branding across all marketing collateral, including brochures, and created specialized social media assets like profile frames and cover photos for members to use. To further accelerate promotion, ArtVersion also strategized and designed a social media campaign with video ads and shareable content, successfully generating greater interest and engagement for the program.

National Association of REALTORS®