Case Study: Morgan Stanley elevates investor communications with ArtVersion

Morgan Stanley elevates investor communications with ArtVersion’s new print collateral and digital design system

Morgan Stanley faced the challenge of rebranding its print collateral during its transition from Morgan Stanley Smith Barney, needing materials that resonated with high-profile investors while maintaining its esteemed legacy. The financial services company hired ArtVersion to provide comprehensive graphic design services for a strategic design transformation of its investor communications.

ArtVersion implemented a solution rooted in research and brand strategy, crafting a new design language that included a modern color palette, typography, and custom photography. The revitalized suite of print materials, including pitch books and binders, successfully elevated the brand's presentation. The project received positive feedback from both Morgan Stanley and its investors, affirming the materials' effectiveness in strengthening the brand's market position. ArtVersion also extended this new design language across digital mediums to ensure a consistent brand experience.

Morgan Stanley