Case Study: Circle Fitness achieves a modern brand and digital presence with ArtVersion

Circle Fitness modernizes brand identity after 20+ years with ArtVersion

Circle Fitness, a manufacturer of fitness equipment for over 20 years, faced the challenge of modernizing its digital presence and brand identity. They appointed the creative agency ArtVersion to lead a comprehensive redesign that would innovatively capture their products through a new design language, encompassing their website, catalog, and overall brand visuals.

ArtVersion implemented a complete solution, infusing the brand with a vibrant new color palette, contemporary Poppins typography, and custom graphic elements that evoked movement. They developed a new WordPress website with a dynamic user experience, persuasive copy, and interactive journeys to showcase the equipment. The vendor also created a printed catalog and provided Circle Fitness with an extensive development guide, empowering them to manage their new digital presence effectively.

Circle Fitness