Case Study: BlueStone Advisors boosts conversions and strengthens brand performance with ArtVersion’s custom WordPress redesign

BlueStone Advisors lifts conversions and qualified inquiries with ArtVersion

Bluestone Advisors, a trusted insurance and employee benefits agency, needed to modernize its digital presence to support its growth and better showcase its complex services. Their outdated website lacked clarity and the necessary structure for lead generation and integration with tools like Salesforce. They partnered with ArtVersion for a comprehensive redesign to build a scalable digital foundation.

ArtVersion designed and developed a custom WordPress platform for Bluestone Advisors, featuring a refreshed brand identity, intuitive UX with custom iconography, and seamless Salesforce integration. The solution delivered a polished, mobile-first website that significantly improved user engagement and conversions. The project resulted in measurable lifts in qualified inquiries and was recognized with a W3 Award for excellence in web design.

BlueStone Advisors