Case Study: Pathway Church redefines its identity and reaches its community with ArtSpeak Creative

A ArtSpeak Creative Case Study

Pathway Church launches a new brand and identity with ArtSpeak Creative

Pathway Church, a new church plant in Avon, Connecticut, needed to establish itself with a new name, brand, and identity to better reach its local community. They partnered with the vendor ArtSpeak Creative for branding services to accomplish this goal.

ArtSpeak Creative conducted an on-site discovery to help the church define its internal brand focus and identify its target audience. The solution included a process of ideation, research, and community surveying that led to the new name, Pathway Church. With its new identity launched, the church is now equipped to continue reaching its community. ArtSpeak Creative successfully delivered a new brand that aligned with the church's mission.


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