Case Study: GracePoint Church achieves a cohesive brand and clear community messaging with ArtSpeak Creative

Gracepoint Church builds a timeless brand with ArtSpeak Creative in 4 pulse words

GracePoint Church, a church based in New Brighton, Minnesota, had a vision to better connect with and serve its local community. They needed a cohesive brand identity and clear messaging to achieve this goal and partnered with the vendor ArtSpeak Creative for brand strategy and design services.

ArtSpeak Creative developed a new brand strategy for the church, establishing a focus on spiritual wholeness. They created a visual identity and logo based on core pulse words and crafted the new brand promise "Live whole. Love well." As a result, GracePoint Church was equipped with a complete new brand to effectively reach its community, though no specific measurable metrics were provided in the case study.

Gracepoint Church