Case Study: 99.1 JOY FM refreshes its brand and connects with listeners with ArtSpeak Creative

99.1 JOY FM refreshes branding and audience messaging with ArtSpeak Creative

Joy FM, a listener-supported contemporary Christian radio station, worked with ArtSpeak Creative on a branding challenge. The station needed a brand refresh and a new strategic focus to better connect with its core audience.

ArtSpeak Creative implemented a strategic rebranding solution, defining the primary audience as "Overwhelmed, but Hopeful." The new strategy positioned the station as a source of consistent, authentic joy. This was supported by a visual refresh that embodied an active and energetic feel, allowing the brand to better live up to its name and give its audience a positive source to lean on.

Joy FM (99.1 JOY FM)