Case Study: Grizzly Glue builds a stronger brand and e-commerce presence with Artonic

Grizzly Glue launches a rebrand with Artonic after 100+ logo and name concepts

Grizzly Glue, formerly known as Excel Glue, challenged the vendor Artonic to execute a complete rebrand to establish itself as the toughest adhesive on the market. The company needed a new name, logo, e-commerce website, and professional photography to increase its brand awareness and appeal to its target audience of craftspeople and woodworkers.

Artonic developed the new "Grizzly Glue" name and brand identity, which included a hand-crafted logo, brand guidelines, and a new e-commerce website designed around a woodshop aesthetic. The comprehensive solution, supported by a targeted marketing strategy, successfully re-launched the product and made it easy for customers to purchase online, resulting in a significant increase in awareness and sales for Grizzly Glue.

Grizzly Glue