Case Study: Lux-X modernizes its B2B website and preserves SEO with Artjoker

Lux-X launches a trilingual WordPress site in 11 months with Artjoker

Lux-X, a large Ukrainian manufacturer of industrial adhesives, faced challenges with its outdated MODX website. The site had an aging design and complex product structure that risked duplicate content, but it was also a key source of organic traffic. They engaged the vendor Artjoker to redesign and migrate the platform to WordPress without losing their valuable SEO equity, while also needing a trilingual site and a B2B lead-generation system instead of standard e-commerce.

Artjoker rebuilt the site on WordPress, creating a unified product catalog accessible by both product type and industry to eliminate duplicate content. They executed a careful migration to preserve all SEO signals and historical traffic. The solution included a trilingual admin panel and a mobile-optimized design focused on capturing wholesale inquiries. As a result, Lux-X gained a modern, scalable website that maintains its search rankings, presents its complex range clearly, and effectively generates qualified leads.

Lux-X