Artisan
7 Case Studies
A Artisan Case Study
Zirtual, a provider of virtual assistant and administrative services, faced challenges with low reply rates and an unsustainable amount of manual work required for its outbound campaigns using its previous tool, Apollo. The company needed to scale its outreach without sacrificing its polished brand voice or spending excessive time on lead research and campaign launches. To address this, Zirtual turned to the vendor Artisan and implemented its AI BDR service, Ava.
By using Artisan's Ava, Zirtual was able to automate and personalize its high-volume outreach. The solution significantly reduced manual effort, allowed for faster campaign launches, and maintained a consistent brand voice. As a result, Zirtual tripled its monthly positive reply rate compared to Apollo and generated approximately 27 positive replies per month, all while contacting tens of thousands of new leads.