Case Study: SumUp achieves 976,000+ personalized emails and more qualified replies with Artisan

SumUp sends 976,000+ personalized emails with Artisan

SumUp, a leading global fintech company, needed to reach local small and medium-sized businesses across many cities and verticals without expanding its outbound team. Their challenges included fragmented markets, a heavy reliance on local data signals for personalization, and operational bottlenecks that slowed their outreach. They turned to the vendor Artisan and its AI BDR service, Ava, for a solution.

Artisan's platform automated the process by using rich local data to find and target the right businesses, sending emails personalized with specific local signals. This solution allowed SumUp to send over 976,000 personalized emails, generating approximately 15 positive responses per week at a cost of $60 per lead, all without adding significant outbound headcount.

SumUp