Case Study: CookUnity scales personalized outbound and saves rep time with Artisan

CookUnity sends 100,000+ personalized emails with Artisan

CookUnity, a chef-powered meal delivery service, needed to scale its highly personalized outbound sales efforts without increasing headcount. Their challenge was the immense time required for lead research and the difficulty of maintaining message consistency and relevance across different industry segments at scale. To address this, they turned to the vendor Artisan and its AI BDR service, Ava.

Artisan's solution was the implementation of its AI BDR, Ava, to automate the entire outbound process. Ava built targeted contact lists, enriched account data, and sent hyper-personalized, multi-touch email sequences that maintained CookUnity's brand voice. The results were significant, with Artisan enabling the sending of over 100,000 personalized emails at a cost per lead of $45. This automation also saved each sales representative approximately one day of research per week.

CookUnity