Case Study: Chain of Events achieves 20x ROI automating BDR outreach with Artisan

Chain of Events sources $700k+ ARR in 6 months with Artisan

Chain of Events, the team behind the RAISE conference, faced the challenge of scaling personalized outreach for their event without the high cost of hiring and training a full team of SDRs. Their previous workflow using Apollo and HubSpot was heavily manual and unable to meet their needs, prompting them to seek an AI solution from vendor Artisan.

Artisan implemented its AI BDR, Ava, to fully automate sponsor and speaker outreach end-to-end. The solution replaced the workload of five full-time BDRs, requiring only a few hours of weekly management. As a result, Chain of Events sourced over $700,000 in ARR within six months, achieving a 20x return on their annual investment in Artisan.

Chain of Events