Case Study: Michael Witmore builds a trusted consulting brand with Artillery Media

Michael Witmore builds a trusted consulting brand with Artillery Media after leading an $80+ million renovation

Michael Witmore, the former Director of the Folger Shakespeare Library, needed to establish a personal brand and website to launch his consulting practice for legacy institutions. Executive directors and boards at libraries, archives, and museums could not easily find him online. Artillery Media was engaged to create a brand and website that would position him as a trusted guide for institutions navigating change.

Artillery Media developed a sophisticated brand and a clean, professional website for Michael Witmore. The solution blended classical humanities with digital innovation to showcase his credentials, services, and thought leadership. The new branding and online presence successfully positioned him as an expert who has successfully led major transformations himself, appealing directly to his target audience of institutional decision-makers.