Case Study: Shiseido achieves closer engagement with teenage customers with Artificial Solutions' Teneo

Shiseido - Customer Case Study

Shiseido, the global cosmetics company, wanted to strengthen its relationship with teenage customers through its Beau-co app, but needed a way to deliver a lively, conversational experience in Japanese. The challenge was building a natural language app that could understand complex Japanese text, including mixed characters and informal input, while still providing useful beauty advice.

Artificial Solutions implemented Teneo and Teneo Analytics to power Beau-co as a trusted beauty advisor on iOS and Android. The solution enabled humanlike conversations about beauty topics and Shiseido products, while real-time analytics helped improve personalization and understanding of customer needs. As a result, Shiseido was able to better engage a traditionally hard-to-reach audience and build a richer knowledge base for future expansion.

Shiseido