Case Study: BuyVIP boosts online membership with Artificial Solutions' virtual assistants

BuyVIP increases online membership through virtual conversations

BuyVIP, Europe’s premier online fashion and lifestyle shopping portal, wanted to grow its Italian community of shoppers while also launching a fresh PR campaign. To do this, it turned to Artificial Solutions and its virtual assistant technology as an engaging alternative to a traditional online survey.

Artificial Solutions helped create a conversational, game-like research experience featuring virtual fashionista assistants Valentina and Alec. The survey was live in two weeks, generated thousands of new BuyVIP sign-ups, and produced valuable audience insights for future marketing and product strategy, with 1,500 responses collected in less than 60 days.

BuyVIP