Case Study: Teneo achieves 180,000+ human perspective insights with Artificial Societies

Teneo simulates 180,000+ human perspectives in under 3 weeks with Artificial Societies

Teneo, a strategic communications and advisory firm, faced the challenge of helping a major US company confidently position a sensitive new technology strategy. With a tight timeline and key stakeholder audiences that were impossible to reach through traditional means, Teneo needed to test messaging resonance. They partnered with vendor Artificial Societies to use its artificial societies simulation service.

Artificial Societies built three specialized artificial societies comprising over 5,000 AI personas to represent policymakers, tech leaders, and the general population. They tested six competing narratives, gathering 189,756 unique responses. This provided Teneo with a clear strategic roadmap and optimized messaging for each audience segment in under three weeks, a process that would have taken months using traditional research. The solution from Artificial Societies delivered insights from otherwise unreachable audiences.

Teneo