Case Study: D'Addario improves product customization and browser compatibility with Artifi Labs

D’Addario Rocks Out with Artifi Product Customization

D’Addario, a leading manufacturer of musical instrument strings and accessories, was facing a challenge with its outdated, Flash-based product customizer for drum heads. The antiquated system was no longer supported by most web browsers and lacked mobile compatibility, creating a poor shopper experience and limiting the number of customizable products the company could offer. Seeking a better solution, D’Addario turned to the vendor Artifi Labs.

Artifi implemented its HTML5-based product customizer for D’Addario, providing full mobile and browser support without requiring downloads. This solution allowed D’Addario to double the number of product SKUs available for customization and gave them the flexibility to add more based on demand. The visual configuration tool reduced the need for customer service calls and provided a significantly improved, contemporary shopping experience.

D'Addario