Case Study: Merchery scales lead generation and revenue with Artifex Digital

Merchery grows lead volume 78% with Artifex Digital

Merchery, a Belgian company that provides premium branded corporate gifts, needed a paid acquisition partner to help them scale their unique eCommerce and B2B hybrid business across Europe and North America. Their challenge was to identify the best international markets for growth and efficient customer acquisition. They partnered with Artifex Digital to launch and manage a complex multi-country advertising program.

Artifex Digital implemented a sophisticated solution, launching Meta and Google Ads campaigns in 16 countries and 8 languages. They built systems for translation, created localized ad variants, and developed a custom dashboard to track performance and acquisition costs by country. This allowed Merchery to focus resources on the most profitable markets. As a result, Artifex tripled the ad program's size, increased lead volume by 78% while reducing cost per acquisition by 11%, and helped Merchery achieve consistent quarterly revenue growth for 17 months.

Merchery