Case Study: Mala The Brand doubles revenue with paid media from Artifex Digital

Mala The Brand boosts ad-attributed revenue 400% with Artifex Digital

The customer, Mala The Brand, a Vancouver-based handmade candle company, faced the challenge of scaling its business to the next level through paid advertising. Founder Melody Lim partnered with the vendor Artifex Digital to implement a sophisticated, data-driven paid media strategy across platforms like Meta, Google, and Pinterest to find new customers and increase conversions from existing audiences.

Artifex Digital's solution began with a complete web tracking and analytics implementation to ensure clean data. They then executed a multi-faceted paid media strategy that included dynamic remarketing and highly targeted prospecting campaigns. The results for Mala The Brand were significant, including a 106% increase in average monthly net sales, a 7x Meta ROAS, and a 400% increase in ad-attributed revenue within the first month.

Mala The Brand