Case Study: LilyAna Naturals achieves 70% higher ad revenue with Artifex Digital's Google Ads strategy

LilyAna Naturals grows ad revenue 70% with Artifex Digital

LilyAna Naturals, a major online skincare brand, needed to scale their direct-to-consumer Shopify presence and diversify away from relying solely on Amazon sales. They hired Artifex Digital to manage their Google and Microsoft Ads after previous work with a large agency delivered mixed results.

Artifex Digital revamped the existing ad strategy by introducing new Shopping, Discovery, YouTube, and Display campaigns that targeted all stages of the marketing funnel. This approach helped acquire new customers beyond just branded search. As a result, Artifex Digital increased the client's attributed ad revenue by 70%, purchase volume by 41%, and return on ad spend by 11% within the first six months.

LilyAna Naturals