Case Study: momoGood Messaging achieves minute-level replication and accurate billing with Artie

Tatango cuts replication lag to under 1 minute with Artie

The customer, momoGood Messaging (formerly Tatango), is a marketing automation platform for nonprofits that faced significant data replication challenges. Their previous solution, AWS DMS, could not keep up with their bursty traffic patterns, leading to severe replication lag, data loss, and manual firefighting. This resulted in broken reporting, inaccurate billing, and an inability to retarget donors in near real time, which was critical to their service.

The vendor, Artie, implemented its real-time data replication solution to sync data from Postgres and MySQL to Redshift. This provided minute-level latency even during peak traffic, eliminating manual backfills and billing errors. The measurable impact was the reclamation of 80 hours of developer time per month and the ability to support over 600 million rows replicated in a peak month, ensuring reliable retargeting and reporting for their customers.

Tatango