Case Study: Wyeth BioPharma achieves 500% ROI and rapid SCORM-compliant e-learning deployment with Articulate

Wyeth’s Pharmaceutical E-Learning Boasts A 500% ROI

Wyeth, a global research-driven pharmaceutical company, needed a rapid, trackable e-learning solution for 5,000 sales representatives less than a month before a mid-year Plan of Action meeting. Traditional CD-ROM development would have taken weeks, been costly, and lacked automatic LMS tracking, so Steve Wells, Senior Director of the Learning and Compliance Group, sought a faster, SCORM-compliant approach.

Wells’ team used Articulate Presenter (with Quizmaker) to convert PowerPoint content into SCORM courses, complete them ahead of schedule, and enable LMS tracking via WyethTRAINet. The project delivered an 8:1 benefit-cost ratio and a 500% ROI, validated rapid e-learning adoption across Wyeth, and led to ongoing use for new-hire orientations, converted classroom courses, and shorter modular training developed by subject-matter experts.

Wyeth BioPharma

Steve Wells

Senior Director of the Learning and Compliance Group