Case Study: The Dead Rabbit achieves personalized whiskey education and employee growth with Articulate 360

The Dead Rabbit Cocktail Bar Revolutionizes Whiskey Education With Articulate 360

The Dead Rabbit Cocktail Bar needed to revamp its employee upskilling program around Irish whiskey education. Using Articulate 360, the company looked to make its “Irish Whiskey Genius” training more comprehensive, flexible, and engaging for staff while supporting its broader commitment to employee development and personalized guest experiences.

Articulate helped The Dead Rabbit transform the program into four interactive modules with imagery, quizzes, essay questions, and in-person assessments, creating a hybrid learning approach. The results included stronger staff knowledge, internal career growth, and expanded enrollment: one employee moved from serving to bartending, another was promoted to Head Bartender, and graduates also receive a pay increase plus a fully expensed five-day trip to Ireland.

The Dead Rabbit

Mark McLaughlin

Director of Irish Whiskey