Case Study: Southwest Business Corporation (SWBC) achieves 94% phishing-test pass rate and faster training development with Articulate Storyline (Articulate)

SWBC Keeps Scammers Locked Out with Articulate Storyline Security Training Course

SWBC, a financial services firm that handles large volumes of sensitive personally identifiable information, faced a compliance risk because employees weren’t consistently applying security policies. Traditional training was boring and ineffective—after the 2011 class only 65% passed a phishing test—and the company needed an engaging, scalable e‑learning solution for its geographically dispersed workforce.

SWBC rebuilt its Security Awareness Training using Articulate Storyline, creating participant‑driven navigation, scenario‑based activities (like drag‑and‑drop lost‑badge exercises), character‑led dialogues, and a consistent visual design. Developed in under four weeks and built 3–4× faster than prior tools, the new course raised phishing test pass rates to 94%, boosted learner engagement, and earned strong internal praise.

Southwest Business Corporation(SWBC)

Ira Hall

Technical Training Development Specialist