Case Study: Pivotal Communications achieves interactive, video-rich sales training with Articulate Presenter (Articulate)

Pivotal Communications - Customer Case Study

Pivotal Communications, a Kalamazoo-based marketing communications firm, developed sales and product-education materials for boatmaker Four Winns and faced the challenge of using PowerPoint for non‑traditional, highly engaging training—breaking free of bulleted slides while incorporating complex animation, printable review copies, video, and interactive elements to better educate the sales team.

Pivotal adopted Articulate Presenter to convert PowerPoint into interactive training, benefiting from its robust handling of animations, ability to output printed copies for review, and efficient video integration via Flash, plus Learning Games to boost engagement. The result was polished, easy-to-produce training that improved product knowledge and sales-team engagement, and Pivotal praised Articulate’s ease of use and strong user support.

Pivotal Communications

John Sadowski

Pivotal Communications