Case Study: BigInnovations.com achieves higher sales and a 24x7 virtual salesperson with Articulate Studio '09

BigInnovations Wins Business With Marketing E-Learning

BigInnovations is a marketing, sales and business-growth consultancy that needed a scalable way to replicate the persuasive power of a live salesperson — conveying emotion, adapting to individual prospects, demonstrating products and handling objections — while reaching buyers across varied connection speeds and devices. The company found traditional marketing alone underperforms live selling (often by 3–6×), so their challenge was to deliver an engaging, interactive sales experience that could run 24/7 and show products more effectively than small streaming videos.

They used Articulate Studio ’09 to create narrated, animated, branching presentations, quizzes and downloadable/CD versions that act as a “virtual salesperson,” website tour and virtual roadshow. The approach boosted engagement and marketing ROI, enabled wide distribution (even to dial‑up users), reduced live-sales time and support costs, and helped clients generate substantial revenue — in some cases hundreds of thousands of dollars tied to a single well-designed presentation.

BigInnovations.com

Darryl Hall

Founding Partner