Case Study: Ecologi achieves end-to-end customer analytics and GDPR-compliant tracking with HubSpot Marketing Hub and Articulate Marketing

Ecologi gains 100% inbound lead visibility with Articulate Marketing

Ecologi, a company that helps businesses compensate for their carbon footprint, was experiencing rapid growth that revealed cracks in its marketing infrastructure. Their disparate systems, including MailChimp and a hand-coded form API, could not integrate with their existing HubSpot CRM, causing valuable marketing data to fall through the cracks. They partnered with Articulate Marketing to implement HubSpot Marketing Hub to gain visibility and consolidate their efforts.

Articulate Marketing provided a tailored onboarding and coaching package, including workshops and ongoing support. The solution gave Ecologi 100% visibility into inbound leads and the source of over 4,000 monthly tracked contacts. This empowered their marketing team, improved lead qualification for sales, and ensured GDPR compliance, with one campaign generating enterprise leads at a cost per lead of £281 compared to £771 on LinkedIn.

Ecologi