Case Study: Riverpoint Partners achieves a sophisticated branded residential identity with ArtHouse Design

Riverpoint Partners launches Colewood with ArtHouse Design in 2016

Riverpoint Partners, a Denver-based developer of high-end residential properties, required a sophisticated brand identity and signage for their new signature property, Colewood. They engaged the vendor ArtHouse Design to develop the name, branding story, and a comprehensive signage package to match the building's elegant and understated presence.

ArtHouse Design created the name Colewood and an airy, restrained logo that was applied across a website, leasing brochures, and interior and exterior signage. Using a restrained color palette and simple, honest materials like cold-rolled steel and bronze, ArtHouse provided subtle sophistication. The solution included illuminated unit identification signs that warmed up entries and large-scale amenity signs that created an inviting, clubby feel for the community spaces, enhancing the experience for residents and visitors.

Riverpoint Partners