Case Study: Hilton achieves intuitive, Boulder-inspired wayfinding with ArtHouse Design

Hilton creates intuitive Boulder wayfinding with ArtHouse Design in 2017

The customer Hilton, along with Sage Hospitality and JNS Architects, faced the challenge of differentiating two distinct Hilton-branded hotels—an Embassy Suites and a Hilton Garden Inn—that shared key amenities on a single property in Boulder, CO. They enlisted the vendor ArtHouse Design to create a signage and wayfinding system that could unify the diverse users while complementing the local culture.

ArtHouse Design devised a creative system of strategic signage and wayfinding elements that supplemented each brand's individual look. The solution evoked Boulder's local vibe and coordinated with the distinct interior design and art program, resulting in an intuitive and inviting system. The outcome was a distinctly Colorado experience that maintained the sophistication expected by Hilton's guests.

Hilton