Case Study: Dumb Friends League achieves cohesive, user-friendly wayfinding across three locations with ArtHouse Design

Dumb Friends League standardizes 500+ new signs with ArtHouse Design

The Dumb Friends League, a major animal welfare organization, sought to implement its new brand identity across its three Colorado locations through updated signage and wayfinding. They engaged the vendor ArtHouse Design to develop a comprehensive signage program that would also refresh their existing donor recognition installations.

ArtHouse Design implemented a standardized signage system that brought all locations up to code and simplified the overall amount of signage. By applying a cohesive material palette and streamlined visual hierarchy, ArtHouse created a functional and inviting environment that seamlessly coordinated with the brand. The project was a success, resulting in the installation of over five hundred new signs across the three locations, providing a consistent and improved experience for visitors, staff, and donors.

Dumb Friends League