Case Study: Denver Film Society creates a vibrant landmark with ArtHouse Design

Denver Film Society creates a landmark film center in 2014 with ArtHouse Design

The Denver Film Society engaged ArtHouse Design to create a distinct sense of place and a new aesthetic for its Sie FilmCenter, which was located in a historic complex on a busy corridor. The challenge was to establish the venue's brand and attract passersby from the street to its entrance, which was set back from the road.

ArtHouse Design developed a comprehensive branding and signage solution, including a new logo, wayfinding, and striking illuminated elements. They used glowing yellow LEDs to trace the building's contours and created prominent blade signs to draw attention. The solution extended to custom graphics in the parking garage and an illuminated glass elevator shaft that acted as a dynamic beacon. ArtHouse Design's work successfully created a vibrant landmark, celebrated with a grand opening event attended by notable figures.

Denver Film Society