Case Study: The University of Texas at Austin strengthens its innovation brand with Artemis Ward

The University of Texas at Austin launches a bold brand platform with Artemis Ward

The University of Texas at Austin's innovation engine, Discovery to Impact, faced the challenge of rallying its diverse community behind its hundreds of ideas. Despite its work commercializing groundbreaking research, the program lacked a cohesive brand platform to communicate its ambition to researchers, entrepreneurs, and investors. The vendor, Artemis Ward, was engaged to develop a brand strategy and system.

Artemis Ward developed a dynamic brand platform with the narrative "Only in Austin," which positioned the university as a foundational force in the innovation hub. The solution included a centerpiece anthem video, a streamlined digital experience, and a new social media campaign. This new platform successfully elevated the standing of Discovery to Impact and positioned UT Austin as the driving force behind a world-class entrepreneurial ecosystem, allowing it to tell its stories of global impact more powerfully than ever before.

The University of Texas at Austin