Case Study: Nike keeps pace with basketball culture through social strategy from Artemis Ward

Nike grows Instagram/X following by 5MM with Artemis Ward

Nike Basketball faced the challenge of maintaining its iconic status in the fast-paced world of social media. To dominate on platforms like Instagram and Twitter and connect with athletes and fans in real time, Nike turned to the vendor Artemis Ward for a dynamic social content strategy.

Artemis Ward implemented a flexible, agile strategy for Nike Basketball rooted in the "Touch Asphalt" mantra. This included creating 12 social-first content series and blending reactive content with curated storytelling for global events and product launches. The measurable impact was significant, resulting in over 5 million new followers, more than 500 pieces of organic content, and 320 million impressions.

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