Case Study: Meta Quest builds buzz for Gaming Showcase with Artemis Ward’s social strategy

Meta Quest drives 28.9M+ impressions with Artemis Ward

Meta Quest faced the challenge of building excitement for its annual Gaming Showcase, where it was set to reveal its new Quest 3 headset and a major AAA VR title. The goal was to connect with a passionate gaming audience and cut through a crowded media landscape without giving away its secretive reveals, all while positioning itself as the future of gaming. Artemis Ward was engaged to craft a social strategy for this launch.

Artemis Ward developed a solution that took inspiration from in-game moments of anticipation like loading screens to tease announcements and drive engagement. The vendor's strategy resulted in over 28.9 million impressions, 507,000 engagements, and 31,000 clicks. This concept alone drove 20% of total engagements and achieved a 2.4x higher engagement rate, successfully solidifying Meta Quest's place at the forefront of VR innovation.

Meta Quest