Case Study: Meta boosts NBA All-Star Weekend buzz with Artemis Ward's Beat Saber activation

META drives 16M+ impressions with Artemis Ward

The customer, META, faced the challenge of activating its new partnership as the official mixed reality headset of the NBA during the 2023 All-Star Weekend. Their goal was to generate buzz for the Meta Quest headset by creating a culturally relevant experience that would authentically tap into basketball culture and introduce mixed reality to new audiences. The vendor, Artemis Ward, was tasked with developing this activation.

Artemis Ward created the Beat Saber Showdown, a two-day VR tournament designed to blend basketball with combat sports hype. The activation generated over 16 million impressions from 150+ content pieces and significantly increased engagement on follow-up posts, with a 466% boost in engagement and a 562% increase in comments. This successful event helped META cement its new partnership with the NBA.

META