Case Study: Meta drives massive social engagement at Meta Connect with Artemis Ward

META drives 14M+ impressions at Connect with Artemis Ward

The customer, META, faced the challenge of building visibility and excitement for its annual Meta Connect event, which needed to showcase its leadership in AI, VR, and wearables. For the 2023 and 2024 events, META required a strategic partner to create a social-first strategy, coordinate across teams, and deliver impactful content under tight deadlines to connect with diverse audiences. They enlisted the vendor Artemis Ward for editorial strategy, event content capture, and social content production.

Artemis Ward implemented tailored solutions for each event, including creator campaigns, teaser content, and live coverage. In 2023, their efforts drove over 14 million impressions and 114,000 engagements. In 2024, Artemis Ward delivered same-day keynote content that earned 4.9 million impressions and 65,000 engagements, effectively reinforcing audience trust and showcasing META's innovation during a period of rising AI skepticism.

META