Case Study: Education Development Center amplifies its climate workforce mission with Artemis Ward

Education Development Center drives 12M impressions with Artemis Ward

The Education Development Center (EDC) faced the challenge of standing out at COP28 to drive support for its Our World, Our Work initiative and its mission to train one million climate workers. EDC needed to connect with global leaders and cut through a crowded media landscape. Artemis Ward was engaged to address this challenge.

Artemis Ward built a digital campaign for EDC featuring eye-catching social ads and a video anthem. This solution successfully delivered EDC's message, generating 12 million paid media impressions and 3.2 million video views. The campaign achieved an 81% video completion rate and a click-through rate in the 95th percentile, significantly amplifying EDC's impact.

Education Development Center