Case Study: Calvert Impact advances sustainable real estate investment with Artemis Ward’s Cut Carbon Note brand launch

Calvert Impact launches Cut Carbon Note to tackle 40% of U.S. carbon emissions with Artemis Ward

Calvert Impact, a leader in ethical finance, faced the challenge of launching their innovative Cut Carbon Note. The product was designed to drive sustainability in commercial real estate by connecting its environmental mission to financial benefits, but it needed a powerful narrative and brand identity to resonate with both developers and investors. They partnered with the vendor Artemis Ward for brand strategy and design services to address this.

Artemis Ward delivered a comprehensive solution, creating a cutting-edge brand identity and marketing platform. This included a compelling logo and a dynamic 75-second anchor video to showcase the product's potential. They also provided a social toolkit to help Calvert Impact effectively reach its target audiences. The work by Artemis Ward successfully set the Cut Carbon Note apart in the investment space, transforming sustainability from a buzzword into an actionable solution.

Calvert Impact