Case Study: American Institute of Architects builds a more inclusive future-ready brand with Artemis Ward

American Institute of Architects reaches 100k member signups with Artemis Ward

The American Institute of Architects (AIA) faced the challenge of evolving its brand to resonate with a new generation and reflect its fresh commitment to sustainability and diversity. They partnered with the vendor Artemis Ward for brand strategy and identity design services to reimagine their visual identity and messaging.

Artemis Ward built a flexible, dynamic brand toolkit for AIA centered on the concept "It’s All Connected," which communicates architecture's role in creating positive change. This solution empowered AIA to build trust and foster inclusivity, which helped the organization achieve the measurable impact of reaching 100,000 members.

American Institute of Architects