Case Study: Wayfair targets open enrollment education with Artemis Health

Wayfair targets open enrollment across nearly 15,000 employees with Artemis

Wayfair, a large online home goods retailer with nearly 15,000 U.S. employees, faced a challenge in optimizing its Open Enrollment strategy. The company partnered with Artemis Health to move beyond assumptions and precisely understand where employee benefits education was needed most, rather than just focusing on its largest office locations.

Using the Artemis Health platform, Wayfair analyzed location-level data on utilization, engagement, and cost. This data-driven approach allowed them to target their educational resources and specialist time to the specific sites where gaps in care and higher out-of-pocket costs were identified. As a result, Artemis Health enabled Wayfair to personalize its Open Enrollment conversations, improve the relevance of its communications, and ensure its benefits investments aligned with actual employee demand.

Wayfair