Art Fresh
18 Case Studies
A Art Fresh Case Study
Summerside Xchange Business Accelerator, a unique startup program on Prince Edward Island, faced the challenge of differentiating itself in a crowded market of accelerators. They needed a modern and dynamic brand concept to effectively convey their innovative and creative energy to international startups. They engaged the vendor Art Fresh for branding and website design services to address this challenge.
Art Fresh developed a complete brand identity anchored by a logo that used an "X" to symbolize combined efforts and multiplication of success. They also created the website summersidexchange.com to serve as a digital marketing platform. The project was a success, earning international recognition with a Bronze Award for Complete Branding Campaign from the Summit International Awards.