Case Study: Pet Wants builds a vibrant pet care brand with Art Fresh

Pet Wants wins Gold Award for brand identity with Art Fresh

Pet Wants (PET W), a one-stop shop for pet care and accessories, wanted to create a fresh and modern corporate identity to help its new business stand out in a competitive market. The startup needed an innovative logo using simple geometric shapes that could be easily replicated on small packaging and was preparing to develop its own trademark. They engaged the vendor, Art Fresh, for branding and packaging design services.

Art Fresh developed a brand strategy reflected in a vibrant identity using a bold yellow and black color scheme to symbolize day and night. They created an abstract "happy cat" logo with a playful font and the slogan "What Your Pet Wants." This strategy was integrated into all marketing materials, stationery, and souvenirs. The result was a gold award-winning brand that gave the new business the confidence to compete effectively, though no specific business metrics were provided in the case study.

Pet Wants (PET W)