Case Study: PEI Tuna Charters achieves 30% sales growth with Art Fresh branding and website design

PEI Tuna Charters increases sales 30% with Art Fresh

PEI Tuna Charters, a tuna and deep sea fishing company operated by Captain Jeff MacNeill, needed to build a brand from scratch to promote its services locally, attract new clients, and increase tour sales. The vendor Art Fresh was engaged to provide a comprehensive branding and marketing solution.

Art Fresh developed a personified brand strategy centered on "Captain Jeff," creating a logo with his portrait, a new website, and all marketing materials. They also implemented a social media strategy and provided ongoing marketing support. This new branding rapidly increased awareness and helped the company gain a unique market position. As a result, sales increased by 30% in the first season, and the heightened profile led to features on several TV shows, including programs on the Discovery Channel and National Geographic.

PEI Tuna Charters